THINK YOU KNOW YOUR CARATS FROM YOUR CARROTS?

MOST JEWELLERS THINK YOU DON’T. 

HERE'S WHY...

Gold is a beautiful precious metal. It is also a colour.

Some brands sell you the colour with a very tiny amount of the metal. They charge you as if it's all gold.

What you see isn’t always what you get…

YOU SEE: "Flash Plated"

YOU GET: Green.

This is from the nickel that is usually the real metal. There is more gold in your phone than in flash plated jewellery. It can also cause skin irritation and infection. Not real gold.

YOU SEE: "Gold Plated"

YOU GET: Brass or copper.

Dipped in a layer of gold that is 100 times thinner than a strand of your hair, the gold rubs off very quickly. The base metal oxidises and turns black. It hates moisture. Not real gold.

YOU SEE: "Gold Vermeil"

YOU GET: Sterling Silver.

Dipped in a layer of gold that is around 30 times thinner than a strand of your hair. It's very costly. The gold rubs off. It turns silver, and hates moisture. Not real gold.

YOU SEE: "GOLDFOLK 18ct Solid Gold"

YOU GET: 18ct Solid Gold.

Perfect for jewellery, real 18ct Solid Gold lasts forever and holds its value. It keeps shining, doesn’t react with moisture and best of all, IT’S REAL GOLD!

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